Final posters, rationale and poster wall.

rationale:

My two posters explore the issue of child poverty in New Zealand with a more specific focus on the material deprivation side of child poverty. I explored this issue through the concept of “Poverty is no child’s game” as my poster headline and visual metaphors by representing the problem through children games (pick up sticks and play dough).

I explored this concept through a more graphic approach with bold primary colours, as a shocking factor, a pick stick game, representing the number of New Zealand children living in hardship, I played around with pathos and logos in order to provoke and contradict people and the issue at the same time.

As my second resolution of this concept I used a more photographic approach, playing around with the idea of sculpting my own play dough doll in order to really use pathos in my poster. More childish, hand written fonts have been used in this poster as if a child had written it, in order to provoke the audience, it is also meant to be contradicting. For this poster i intended my audience to first see the poster and think it was just an innocent photo of a play dough doll but once they realise the real topic of the poster, be surprised and feel sad, even some empathy with the doll.

poster wall: